We believe in the power of prints. We believe in creating heirlooms to be passed down from generation to generation.

We are a unique Tampa newborn photography studio.

We believe we are different, because you are different.

Alison Winterroth is a Tampa, FL professional photographer, specializing in modern newborn, and maternity photography. She photographs families out of a gorgeous studio in Lutz. Her style has been described as light, airy with a pop of color. She has a very natural style that fits today's modern family. Her sessions concentrate on natural family interactions and love.

Alison serves the Tampa Bay area as well as Wesley Chapel, Lutz, South Tampa, St Petersburg, Clearwater, New Tampa, Carrollwood, Brandon, Sarasota, and surrounding areas.

Want to see how we can capture and showcase the unique beauty that is your family?

Press play to experience a session with Alison Winterroth Photography.

A precious moment, a lovely image, can be captured and kept forever


At  Alison Winterroth Photography, we love photographing newborns in a natural, soft way.  Your new baby should be the focus of the photographs, so we use neutral colors and a lot of natural light to achieve the style of photography Alison Winterroth Photography has become known for. We photograph newborns out of a studio, so you have access to the natural light studio,  a gorgeous bed for posing and no worries about cleaning up your home for the session.  Come relax and enjoy while we take care of everything.
Included in your newborn session retainer of $250 is the time and talent of the photographer at the session, all props and blankets, use of the studio and a gallery of 30+ images for ordering. After your session our team will help you determine how you would like to preserve your memories, either by prints, frames, heirloom albums, or digital files. Packages begin at $795 and include all of your digital files.

Want to see more? Check out our

recent newborn sessions below.